Interesting perspective. Looking at two possible specs that I'm personally interested in, SR5 vs. TRD Sport (both 4x4/Auto/LB), it looks like the SR5 price increase outpaced inflation while the base price of the TRD Sport actually DECREASED in real terms.
Looks to me that Toyota is trying to...
Dude... no way. There's no way that something like DUAL-ZONE CLIMATE CONTROL which is STANDARD on the 2023 SR (with a V6) is locked behind a $9000 package on a TRD trim, I cannot believe this nickel and diming that Toyota is doing. Did they hire someone from GM to price out their trucks...
Any shots of the dash in this SR5? According to the order guide posted here a while back there's going to be two different types of gauge clusters offered in the 4g Tacos. Curious to see what the "base" instrument panel looks like.