Toyota North America Q1 2024 & March Sales Results

[Administrator]

• Tacoma March 2024 Sales: 8,310 vehicles
• Tacoma Q1 2024 Sales: 21,558 vehicles

Toyota Motor North America Reports March, First Quarter 2024 U.S. Sales

PLANO, Texas (April 2, 2024) – Toyota Motor North America (TMNA) today reported March 2024 U.S. sales of 214,894 vehicles, up 21.8 percent on a volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the month totaled 78,157, representing 36.4 percent of total sales volume.

For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.

Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.

Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division’s best-ever first quarter.

“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” said Jack Hollis, executive vice president, sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.”

March and First Quarter 2024 Highlights (volume basis unless otherwise noted)

TMNA:

• March sales of electrified vehicles were 78,157, surging 60.9 percent, representing 36.4 percent of total sales volume
• First quarter sales of electrified vehicles were 206,850, surging 74.1 percent, representing 36.6 percent of total sales volume
• Cars up 36.2 percent in March and up 31.2 percent in the first quarter
• Trucks including SUVs up 16.1 percent in March and up 16.0 percent in the first quarter
• 27 electrified Toyota and Lexus vehicle options available at dealerships

Toyota Division:

• March sales were 184,123, up 22.7 percent
• First quarter sales were 486,627, up 21.3 percent
• March electrified vehicle sales were 66,492, up 57.0 percent
• First quarter electrified vehicle sales were 177,778, up 76.4 percent
• Cars up 40.8 percent in March and up 35.5 percent in the first quarter
• SUVs up 30.9 percent in March and up 31.9 percent in the first quarter
• Trucks up 15.3 percent in March and up 15.2 percent in the first quarter
• Prius, Prius Prime, Camry HEV, Crown and RAV4 HEV all posted strong triple-digit gains in the first quarter
• All-electric bZ4X sales were up 13.1 percent in March and up 11.7 percent in the first quarter
• Total RAV4 sales were up 45.1 percent in March and up 47.4 percent in the first quarter
• 4Runner sales were up 70.4 percent in March and up 60.2 percent in the first quarter
• Sienna sales were up 53.2 percent in the first quarter
• Tundra sales were up 41.3 percent in March and up 31.0 percent in the first quarter
• Best-ever March sales:
  • GR 86
  • bZ4X
  • GR Corolla
  • Crown
  • RAV4 PRIME
• All-time best-ever month:
  • Corolla HEV
  • Corolla Cross HEV
  • Crown
  • RAV4 HEV
  • Sequoia
  • Tundra HEV
• Best-ever first quarter:
  • bZ4X
  • GR Corolla
  • Corolla HEV
  • Corolla Cross
  • Crown
  • RAV4 HEV
  • RAV4 PRIME
  • Sequoia
  • Tundra HEV

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[Planoman]

Toyota makes a lot of models! I was surprised to see three Tacomas sitting on a lot in Prosper, Texas (North or Frisco) today. I thought they were selling all they could get. I still have not seen another on the road and I picked up mine on Feb 16.

 

[JWestie]

60% reduction in year-over-year Tacoma sales over the first quarter. Really tough rollout for the new Tacoma.

 

[drabon74]

my local dealership has had 2 on the lot for a couple weeks. One is a manual sr so I get it. The other is a 47k sport. Salesman said the price is running people off. With a new updated version of the runaway best seller in the mid size segment, I’m amazed each day that passes that those things are still sitting out front unsold. It’s not just Toyota, similar situation at our local GMC dealership with the Canyon. When I price out the Canyon AT4, Ranger XLT, and Tacoma, they are all within like $1200 of one another spec’s like I want(blind spot, adaptive cruise, off road whatever)
The Jeep Gladiators are marked down up to 15k off MSRP in a lot of areas, too bad they look so mis proportioned(imo) with predicted poor long term reliability. They are a beast off road

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