List: 2024 Tacoma Dealer Allocations (Nationwide) w/ Options, Pricing, ADM Markups & Availability

[Mackieallan]

2024 TACOMA DEALER ALLOCATIONS LIST

This is a Tacoma allocations list (U.S. only) updated daily and can be filtered for the 2024MY Tacoma. Also includes the equipped options and any ADMs.

Just looking at the 2024 TRD Off-Road, there are 968 allocations currently. A few deliveries already but most are into February.

Note: the list may take up to a minute to load as it contains so much data, so please be patient and don't keep reloading.

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[Mackieallan]

It's been about 2 weeks since I last updated these totals so this gives us two-week numbers. Unfortunately, after I started working on the latest sheet, it was updated again, so these do NOT include today's (1/30/24) data.

This took a lot of time, I'd appreciate if you please DO NOT copy/paste it without linking to this post here.

Everything in RED is a change from TWO WEEKS AGO (1/16/24 - SEE PREVIOUS UPDATE).

TRENDS:

• Allocations are picking up a lot. Previous weekly total was 610 new allocations. Now we have over 1700 allocations per week based on this two week total.
• ADMs are slightly lower but more vehicles are being marked up.
• We have a new ADM leader - $23,888 ADM by Toyota of Easley (SC) on an SR! I don't know if that's a mistake but it's wild.
• Allocations for Ice Cap are pulling away from Underground by a large margin, but Underground still leads in SOLD category.
• TRD Sport is both the most allocated and most sold model so far by a pretty large margin.

JANUARY 29, 2024 UPDATE


ALLOCATION TOTALS - 2024 TACOMA (AS OF 1/29/24)

• Current Allocations: 8,274 +3,486
• Current Allocations with Dealer Mark-up (ADM): 2,095 +78 (25.3%)
• Average dealer mark-up (ADM): $3,096 -$291
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA) - 2024 Tacoma TRD Sport - Underground Exterior Color, Black SofTex Interior, Options: 50 State Emissions, Alloy Wheel Locks - Chrome, Door Edge Guards, Emblem Overlays - Black, Exhaust Tip - Dark Chrome, Paint Protection Film - <br>Hood, Fenders, Mirror Backs and Door Cups, Predator Tube Steps, Roof Rack<br>, Spare Tire Lock, Spray On Bedliner, TRD 18-in Black Wheel, TRD Sport Premium Package<br>, Tailgate Insert - Gunmetal
• Trims:
  • SR: 627 +246
  • SR5: 2,908 +1,258
  • TRD SPORT: 2,523 +1,032
  • TRD OFF-ROAD: 1,936 +829
  • LIMITED: 280 +121
• Colors:
  • Black: 1,437 +744
  • Blue Crush Metallic: 437 +232
  • Bronze Oxide: 213 +124
  • Celestial Silver Metallic: 1,656 +882
  • Ice Cap: 3,963 +2,743
  • Solar Octane (Extra Cost): 215 +90
  • Supersonic Red (Extra Cost): 504 +204
  • Terra: 0
  • Underground: 2,121 +912
  • Wind Chill Pearl: 310 +137

SOLD 2024 TACOMAS (EXCLUDES ABOVE ALLOCATIONS):

• TOTAL SOLD: 2,244 +1196
• Sold with Dealer Mark-up (ADM): 430 +184
• Average Dealer Mark-up: $3,160 -$1
• Highest Dealer Mark-up: $11,790 (Liberty Toyota - Burlington, NJ)
• Highest SOLD TOTAL Price (MSRP+ADM): $65,413 ($53,623 MSRP + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD Sport - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package<br>, Tailgate Insert - Black
• Models/Trims:
  • 2024 Tacoma SR: 172 +79
  • 2024 Tacoma SR5: 662 +304
  • 2024 Tacoma TRD Sport: 788 +367
  • 2024 Tacoma TRD Off-Road: 528 +243
  • 2024 Tacoma Limited: 94 +55
• Colors:
  • Black: 298 +118
  • Blue Crush Metallic: 86 +46
  • Bronze Oxide: 31 +19
  • Celestial Silver Metallic: 336 +154
  • Ice Cap: 558 +266
  • Solar Octane (Extra Cost): 74 +36
  • Supersonic Red (Extra Cost): 153 +80
  • Terra: 0
  • Underground: 596 +279
  • Wind Chill Pearl: 110 +50

ALLOCATIONS BY TRIM:

2024 Tacoma SR

• Current Allocations: 627 +246
• Current Allocations with Dealer Mark-up (ADM): 108 +48
• Average dealer listed price: $37,159 -$1,309
• Average dealer mark-up (ADM): $3,155 (excludes dealers with no mark-up) -$166
• Lowest dealer mark-up (ADM): $299 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $59,811 ($35,923 + $23,888 ADM) (Toyota of Easley - Easley, SC)
• Lowest Listed Price: $27,079 (-$854 below MSRP) (Toyota of Puyallup - Puyallup, WA)
• Colors:
  • Black: 122 +76
  • Blue Crush Metallic: 0
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 204 +126
  • Ice Cap: 649 +511
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 32 +9
  • Terra: 0
  • Underground: 148 +52
  • Wind Chill Pearl: 0

2024 Tacoma SR5

• Current Allocations: 2,908 +1,258
• Current Allocations with Dealer Mark-up (ADM): 671 +345
• Average dealer listed price: $44,339 -$1,763
• Average dealer mark-up (ADM): $3,034 (excludes dealers with no mark-up) -$286
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $10,931 (Mike Erdman Toyota - Cocoa, FL)
• Highest TOTAL Price (MSRP+ADM): $57,192 ($47,192 + $10,000 ADM) (Queensboro Toyota - Woodside, NY)
• Lowest Listed Price: $28,713 (-$1,550 below MSRP) - (Battlefield Toyota - Culpeper, VA)
• Colors:
  • Black: 510 +258
  • Blue Crush Metallic: 171 +96
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 621 +328
  • Ice Cap: 1,975 +1,448
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 190 +75
  • Terra: 0
  • Underground: 756 +368
  • Wind Chill Pearl: 0

2024 Tacoma TRD SPORT

• Current Allocations: 2,523 +1,032
• Current Allocations with Dealer Mark-up (ADM): 564 +248
• Average dealer listed price: $51,047 -$768
• Average dealer mark-up (ADM): $3,141 (excludes dealers with no mark-up) -$317
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA)
• Lowest Listed Price: $38,456 (-$1000 below MSRP) (Panama City Toyota - Panama City, FL)
• Colors:
  • Black: 398 +196
  • Blue Crush Metallic: 102 +35
  • Bronze Oxide: 114 +67
  • Celestial Silver Metallic: 366 +168
  • Ice Cap: 591 +319
  • Solar Octane (Extra Cost): 131 +54
  • Supersonic Red (Extra Cost): 138 +56
  • Terra: 0
  • Underground: 689 +277
  • Wind Chill Pearl: 230 +96

2024 Tacoma TRD OFF-ROAD

• Current Allocations: 1,936 +829
• Current Allocations with Dealer Mark-up (ADM): 497 +220
• Average dealer listed price: $50,820 -$1,221
• Average dealer mark-up (ADM): $3,224 (excludes dealers with no mark-up) -$180
• Lowest dealer mark-up (ADM): $199 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,008 (Parkway Toyota - Boston, MA)
• Highest TOTAL Price (Listed + ADM): $64,409 ($41,401 MSRP + $23,008 ADM) (Parkway Toyota - Boston, MA)
• Lowest Listed Price: $39,833 (Swickard Toyota - Edmonds, WA)
• Colors:
  • Black: 306 +143
  • Blue Crush Metallic: 145 +85
  • Bronze Oxide: 95 +54
  • Celestial Silver Metallic: 398 +223
  • Ice Cap: 711 +428
  • Solar Octane (Extra Cost): 84 +36
  • Supersonic Red (Extra Cost): 120 +54
  • Terra: 0
  • Underground: 446 +175
  • Wind Chill Pearl: 0

2024 Tacoma TRD LIMITED

• Current Allocations: 280 +121
• Current Allocations with Dealer Mark-up (ADM): 255 +238
• Average dealer listed price: $53,068 -$2,795
• Average dealer mark-up (ADM): $2,927 (excludes dealers with no mark-up) -$505
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,526 (Rogers Toyota - Lewiston, ID)
• Highest TOTAL Price (MSRP+ADM): $65,120 ($55,125 MSRP + $9,995 ADM) (Stevens Creek Toyota - San Jose, CA)
• Lowest Listed Price: $41,899 (-$106 below MSRP) (Toyota Marin - San Rafael, CA)
• Colors:
  • Black: 101 +71
  • Blue Crush Metallic: 19 +16
  • Bronze Oxide: 4 +3
  • Celestial Silver Metallic: 67 +37
  • Ice Cap: 37 +37
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 24 +10
  • Terra: 0
  • Underground: 82 +40
  • Wind Chill Pearl: 80 +41

 

[RaskyR1]

This is awesome! Thank you! A little concerning seeing the dealer I have a deposit with (TRD Pro) having so few allocations. They are one of the largest in the region and hopefully it's just because of the massive new building/parking ramp they are building right now. The other smaller dealers near by are showing a lot more allocations...






OT, but this new store is going to be sweet! Wish more dealers had parking garages like this for the inventory. So much less chance of damage from storms, birds, trees, ect.

 

[eoghanrd]

but but but......mine isn't on the list!

 

[Subwire]

Thank you very much for this but how can I scroll to the right to see the rest of the package info?

 

[Tekoma]

This is awesome! Thank you!! Can a column be added for Transmission?

 

[Nuke]

Really curious, there is a "Dealer Markup" column. How does this work? Can the dealer specify to Toyota to include this markup on a/the window sticker?

 

[JBSwine]

Really curious, there is a "Dealer Markup" column. How does this work? Can the dealer specify to Toyota to include this markup on a/the window sticker?

appears the data is being stripped from the toyota inventory system online. A lot of dealers are showing their prices with mark up though the inventory site. There are going to be a lot of trucks out there showing no markup but then hit with a bunch of useless dealer add on packages.

 

[Snkrjeff020]

This is fantastic. Thank you!

 

[Ghosted_trd]

My 2024 Tacoma trd off-road hasn’t been updated since 12/23 🥲

 

[Tekoma]

Y’all rock! I was expecting to wait indefinitely for the perfect build and it was already out there! Never would have found it without this list! Allocation secured!

 

[iResQ]

Really curious, there is a "Dealer Markup" column. How does this work? Can the dealer specify to Toyota to include this markup on a/the window sticker?

Did you see the one with a $20k ADM? No way that is accurate.

 

[Nedloh227]

Y’all rock! I was expecting to wait indefinitely for the perfect build and it was already out there! Never would have found it without this list! Allocation secured!

That's awesome!! What did you pick up??

 

[Tekoma]

That's awesome!! What did you pick up??

TRD Off-road Manual in Bronze Oxide with Upgrade package, 14” media upgrade, sunrooof, stabilizer bar disconnect. This is going to be a super rare combo!

 

[Nedloh227]

TRD Off-road Manual in Bronze Oxide with Upgrade package, 14” media upgrade, sunrooof, stabilizer bar disconnect. This is going to be a super rare combo!

Sounds nice!! My allocation is a TRD Off-road AT in Icecap with the premium package. I didn't get the stabilizer bar disconnect but I don't plan on doing any major off-roading.

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