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A 4th generation Tacoma sales consideration - the whole segment is down.

bitflogger

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With sales of the segment down and inventory on lots again, everything with Tacoma sales might be just about right even if total unit sales are less than some prior years.

https://www.wsj.com/business/autos/after-years-of-going-big-american-car-buyers-are-downsizing-801a81b8

When I got my first oil change last week the dealer's row of unsold Tacomas looked huge against some recent times and model turnover but in reality was like it has been for most of several years. It is also still not in any way looking like a lemon or loser. No major recalls. First year early batch hiccups not unlike my past buying experiences.

Rounding a bit, I'm at 6 months and 4500 miles with what has been one of many new purchases, 5th pickup, and best ever by important measures for pickup trucks. Of course I can't know if it will be fantastic in 10 years.
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CrispyTacoLover

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With sales of the segment down and inventory on lots again, everything with Tacoma sales might be just about right even if total unit sales are less than some prior years.

https://www.wsj.com/business/autos/...g-american-car-buyers-are-downsizing-801a81b8
When I got my first oil change last week the dealer's row of unsold Tacomas looked huge against some recent times and model turnover but in reality was like it has been for most of several years. It is also still not in any way looking like a lemon or loser. No major recalls. First year early batch hiccups not unlike my past buying experiences.

Rounding a bit, I'm at 6 months and 4500 miles with what has been one of many new purchases, 5th pickup, and best ever by important measures for pickup trucks. Of course I can't know if it will be fantastic in 10 years.
The dealers near me have parking lots full of Tundras. Now they have inventory of Tacomas, Camry, and even had a few base model Land Cruisers. No room for Ravs, Highlanders or the coming 4Runner.
 

SilverSurfer

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Hi cost and interest rates, it’s simple really. When Toyota wants to move the 24’s they will drop a 0 percent for 60 or 72 deal.
 

TacoFreak

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Yep - buyers taste change and car makers do their best to guess what will be in demand. As @SilverSurfer says, prices are high and interest is too, which has slowed sales on most brands. VW is trying to close plants in Europe and Stellantis is kind of in free fall, with sales down dramatically.

Trucks were hot, but not as much now with sticker shock settling in. I think the Tacoma is doing fine, but sales are down from previous years. I bought my Tundra on a 60 month 0% interest loan, and we could see that coming.

Overall Toyota has fewer cars on the ground than most companies, just too many trucks and not enough hybrids. My wife tried to buy a Toyota/Lexus PHEV earlier this year and there were very few on lots or even allocated.

Here is a snap shot

2024 Tacoma A 4th generation Tacoma sales consideration - the whole segment is down. 1735000569972-kw
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