List: 2024 Tacoma Dealer Allocations (Nationwide) w/ Options, Pricing, ADM Markups & Availability

[JBSwine]

What a$$hole paid that markup?! Ugh.

No one yet, that still shows as allocated and not yet built.

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[CATOY]

What a$$hole paid that markup?! Ugh.

Thinking it may be a very low VIN and they want to brag about that.

 

[JBSwine]

It's been about 2 weeks since I last updated these totals so this gives us two-week numbers. Unfortunately, after I started working on the latest sheet, it was updated again, so these do NOT include today's (1/30/24) data.

This took a lot of time, I'd appreciate if you please DO NOT copy/paste it without linking to this post here.

Everything in RED is a change from TWO WEEKS AGO (1/16/24 - SEE PREVIOUS UPDATE).

TRENDS:

• Allocations are picking up a lot. Previous weekly total was 610 new allocations. Now we have over 1700 allocations per week based on this two week total.
• ADMs are slightly lower but more vehicles are being marked up.
• We have a new ADM leader - $23,888 ADM by Toyota of Easley (SC) on an SR! I don't know if that's a mistake but it's wild.
• There's also a new TOTAL PRICE leader - $87,417 for a TRD Off-Road and that wasn't the only one over $80k!
• Allocations for Ice Cap are pulling away from Underground by a large margin, but Underground still leads in the SOLD 24 Tacos.
• TRD Sport is both the most allocated and most sold model so far by a pretty large margin.

JANUARY 29, 2024 UPDATE


ALLOCATION TOTALS - 2024 TACOMA (AS OF 1/29/24)

• Current Allocations: 8,274 +3,486
• Current Allocations with Dealer Mark-up (ADM): 2,095 +78 (25.3%)
• Average dealer mark-up (ADM): $3,096 -$291
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $87,417 ($64,409 + $23,008 ADM) (Parkway Toyota - Boston, MA) - 2024 Tacoma TRD Off-Road - Celestial Silver Metallic Exterior Color, Cement/Black Fabric Interior, Options: 50 State Emissions, All-Weather Floor Liners and Door Sill Protectors, Bed Lighting Kit, Door Edge Guards, Entune Audio Plus, LED Headlights and Fog Lights, Mudguards, Parkway Off-road Build, Power Color Turn Mirror, TRD Off-Road Package
• Trims:
  • SR: 627 +246
  • SR5: 2,908 +1,258
  • TRD SPORT: 2,523 +1,032
  • TRD OFF-ROAD: 1,936 +829
  • LIMITED: 280 +121
• Colors:
  • Black: 1,437 +744
  • Blue Crush Metallic: 437 +232
  • Bronze Oxide: 213 +124
  • Celestial Silver Metallic: 1,656 +882
  • Ice Cap: 3,963 +2,743
  • Solar Octane (Extra Cost): 215 +90
  • Supersonic Red (Extra Cost): 504 +204
  • Terra: 0
  • Underground: 2,121 +912
  • Wind Chill Pearl: 310 +137

SOLD 2024 TACOMAS (EXCLUDES ABOVE ALLOCATIONS):

• TOTAL SOLD: 2,244 +1196
• Sold with Dealer Mark-up (ADM): 430 +184
• Average Dealer Mark-up: $3,160 -$1
• Highest Dealer Mark-up: $11,790 (Liberty Toyota - Burlington, NJ)
• Highest SOLD TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD Sport - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package<br>, Tailgate Insert - Black
• Models/Trims:
  • 2024 Tacoma SR: 172 +79
  • 2024 Tacoma SR5: 662 +304
  • 2024 Tacoma TRD Sport: 788 +367
  • 2024 Tacoma TRD Off-Road: 528 +243
  • 2024 Tacoma Limited: 94 +55
• Colors:
  • Black: 298 +118
  • Blue Crush Metallic: 86 +46
  • Bronze Oxide: 31 +19
  • Celestial Silver Metallic: 336 +154
  • Ice Cap: 558 +266
  • Solar Octane (Extra Cost): 74 +36
  • Supersonic Red (Extra Cost): 153 +80
  • Terra: 0
  • Underground: 596 +279
  • Wind Chill Pearl: 110 +50

ALLOCATIONS BY TRIM:

2024 Tacoma SR

• Current Allocations: 627 +246
• Current Allocations with Dealer Mark-up (ADM): 108 +48
• Average dealer listed price: $37,159 -$1,309
• Average dealer mark-up (ADM): $3,155 (excludes dealers with no mark-up) -$166
• Lowest dealer mark-up (ADM): $299 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest Listed Price Excluding ADM: $59,811 + $23,888 ADM (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $83,699 ($59,811 + $23,888 ADM) (Toyota of Easley - Easley, SC)
• Lowest Listed Price: $27,079 (-$854 below MSRP) (Toyota of Puyallup - Puyallup, WA)
• Colors:
  • Black: 122 +76
  • Blue Crush Metallic: 0
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 204 +126
  • Ice Cap: 649 +511
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 32 +9
  • Terra: 0
  • Underground: 148 +52
  • Wind Chill Pearl: 0

2024 Tacoma SR5

• Current Allocations: 2,908 +1,258
• Current Allocations with Dealer Mark-up (ADM): 671 +345
• Average dealer listed price: $44,339 -$1,763
• Average dealer mark-up (ADM): $3,034 (excludes dealers with no mark-up) -$286
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $10,931 (Mike Erdman Toyota - Cocoa, FL)
• Highest Listed Price Excluding ADM: $57,192 + $10,000 ADM (Queensboro Toyota - Woodside, NY)
• Highest TOTAL Price (MSRP+ADM): $67,192 ($57,192 + $10,000 ADM) (Queensboro Toyota - Woodside, NY)
• Lowest Listed Price: $28,713 (-$1,550 below MSRP) - (Battlefield Toyota - Culpeper, VA)
• Colors:
  • Black: 510 +258
  • Blue Crush Metallic: 171 +96
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 621 +328
  • Ice Cap: 1,975 +1,448
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 190 +75
  • Terra: 0
  • Underground: 756 +368
  • Wind Chill Pearl: 0

2024 Tacoma TRD SPORT

• Current Allocations: 2,523 +1,032
• Current Allocations with Dealer Mark-up (ADM): 564 +248
• Average dealer listed price: $51,047 -$768
• Average dealer mark-up (ADM): $3,141 (excludes dealers with no mark-up) -$317
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
• Highest Listed Price Excluding ADM: $67,496 + $9,995 ADM (Dublin Toyota - Dublin, CA)
• Highest TOTAL Price (MSRP+ADM): $77,491 ($67,496 + $9,995 ADM) (Dublin Toyota - Dublin, CA)
• Lowest Listed Price: $38,456 (-$1000 below MSRP) (Panama City Toyota - Panama City, FL)
• Colors:
  • Black: 398 +196
  • Blue Crush Metallic: 102 +35
  • Bronze Oxide: 114 +67
  • Celestial Silver Metallic: 366 +168
  • Ice Cap: 591 +319
  • Solar Octane (Extra Cost): 131 +54
  • Supersonic Red (Extra Cost): 138 +56
  • Terra: 0
  • Underground: 689 +277
  • Wind Chill Pearl: 230 +96

2024 Tacoma TRD OFF-ROAD

• Current Allocations: 1,936 +829
• Current Allocations with Dealer Mark-up (ADM): 497 +220
• Average dealer listed price: $50,820 -$1,221
• Average dealer mark-up (ADM): $3,224 (excludes dealers with no mark-up) -$180
• Lowest dealer mark-up (ADM): $199 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,008 (Parkway Toyota - Boston, MA)
• Highest Listed Price Excluding ADM: $64,409 + $23,008 ADM (Parkway Toyota - Boston, MA)
• Highest Total Price (Listed + ADM): $87,417 (Parkway Toyota - Boston, MA)
• Lowest Listed Price: $39,833 (Swickard Toyota - Edmonds, WA)
• Colors:
  • Black: 306 +143
  • Blue Crush Metallic: 145 +85
  • Bronze Oxide: 95 +54
  • Celestial Silver Metallic: 398 +223
  • Ice Cap: 711 +428
  • Solar Octane (Extra Cost): 84 +36
  • Supersonic Red (Extra Cost): 120 +54
  • Terra: 0
  • Underground: 446 +175
  • Wind Chill Pearl: 0

2024 Tacoma TRD LIMITED

• Current Allocations: 280 +121
• Current Allocations with Dealer Mark-up (ADM): 255 +238
• Average dealer listed price: $53,068 -$2,795
• Average dealer mark-up (ADM): $2,927 (excludes dealers with no mark-up) -$505
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,526 (Rogers Toyota - Lewiston, ID)
• Highest Listed Price Excluding ADM: $65,120 + $9,995 ADM (Stevens Creek Toyota - San Jose, CA)
• Highest TOTAL Price (MSRP+ADM): $75,115 (Stevens Creek Toyota - San Jose, CA)
• Lowest Listed Price: $41,899 (-$106 below MSRP) (Toyota Marin - San Rafael, CA)
• Colors:
  • Black: 101 +71
  • Blue Crush Metallic: 19 +16
  • Bronze Oxide: 4 +3
  • Celestial Silver Metallic: 67 +37
  • Ice Cap: 37 +37
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 24 +10
  • Terra: 0
  • Underground: 82 +40
  • Wind Chill Pearl: 80 +41

Thanks for doing this but your math is a bit off on some of them. For example: Highest SOLD TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ)

The MSRP is $53623 + $11790 markup is $65413. It looks like you have added the ADM twice.

 

[GL Rockwell]

You are doing God's work, sir.

That's a stretch.

 

[4rsreed]

I wish we could show this to the people that are paying the super ADM’s to let them know that they are being taken advantage of by their dealer.

 

[JBSwine]

I wish we could show this to the people that are paying the super ADM’s to let them know that they are being taken advantage of by their dealer.

Some people have more money than sense.

 

[Mackieallan]

Thanks for doing this but your math is a bit off on some of them. For example: Highest SOLD TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ)

The MSRP is $53623 + $11790 markup is $65413. It looks like you have added the ADM twice.

Argh you're right, botched the spreadsheet columns. I've corrected my post and the second post in the thread with what should be accurate numbers now.

 

[TruckGal]

Off Road, Stabilizer Disconnect, Premium Package, Short bed, and in Ice Cap, Underground, or Bronze oxide (color preference in that order). I'm also looking at CA only for now and ruling out extra items I don't need/want to pay for, like the predator tube steps for example.

Try Chula Vista Toyota, Southern Cali...they were willing to add or take away for me if it was early enough before the start of the production. I believe they are a MSRP dealership. Giovanni was great to work with and responsive to my texts and emails.

 

[TacoTraveler]

If anyone is in SoCal, just got an email that Claremont Toyota has a 24 Taco on their lot for test drive / demo.

 

[Afrinadian]

TFL Truck just took delivery!

 

[CATOY]

What does dealer hold mean?

 

[JBSwine]

What does dealer hold mean?

More than likely it is resold or someone has a deposit on it. Also could me dealer is going to make it their demo truck.

 

[CATOY]

2024 TACOMA DEALER ALLOCATIONS LIST

This is a Tacoma allocations list (U.S. only) updated daily and can be filtered for the 2024MY Tacoma. Also includes the equipped options and any ADMs.

Just looking at the 2024 TRD Off-Road, there are 968 allocations currently. A few deliveries already but most are into February.

Note: the list may take up to a minute to load as it contains so much data, so please be patient and don't keep reloading.

Thank you so much for publishing the allocation on an almost daily basis, I was able to use it to place a deposit and take delivery of a TRD Off Road Premium withing a couple of weeks in Northern California.

 

[Supertech1]

Same here. I was able to secure a truck I would’ve never found without the list. Should deliver soon. Thank you.

 

[WeirdMagic]

When the i-Force Max comes out, will that be a different TAB in the sheet or is it going to be a different column/attribute within the Trim Tabs?

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