2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25)

hemlockz · 2025-01-20T13:03:05-0800

2024 US Tacoma Report

Click to Open Full 6-Page Report

I made a Business Intelligence (BI) report out of the publicly available data from the Toyota search page. This is from the KMG data. He scrapes the Toyota page once per night and has several years of snapshots of that data. I've combined all the snapshots to infer when something was sold. eg) a VIN shows up for 3 days then on the 4th day it's no longer in the data, I assume it sold in 3 days. I also do some cleanup and normalization of the data, such as consistent naming of Colors.

This has the answers to common questions such as

Which trims are most common in which regions?
Which colors are most common?
How many Tacoma are manual transmissions?
What time of year is the dealer inventory the highest?
Which trims take the longest to sell?
What is the average MSRP for each trim?
How many Pre Runners were produced?

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737405609963-q0

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737405811204-s

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737406623918-55

This dataset is only from the USA, and only from the known dealers who are included in the Toyota search tool. As it's been reported Toyota sold 192k Tacomas in 2024 in the US, but my data has about 125k. That could be due to that my data doesn't include any 3rd Gens 2023 models that may have sold the year 2024

or maybe some counted as sales but never appeared on the Toyota search tool. I fleet sales don't get added to the inventory search on toyota.com, to account for some of the difference. Also, Toyota Hawaii and Toyota Puerto Rico are on different systems so that inventory is not included.

If you have a 2024, you can try your VIN to see if it comes up with the correct information. Would be helpful to spot-check the dataset.

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737406034937-ak

It would have been helpful to have this when I was in the market, instead I was using the Excel sheets that were available and filtering in there. I might consider making a version for 2025 Tacomas that can update automatically. Let me know if that would be helpful to you! Unfortunately ,this data is only available after production and does not include allocations which happen weeks before the real VIN is established... But it may still help to see trends that are happening and help you negotiate your purchase... like they say knowledge is power! (rumor has it that the feed might get cut off... but they've been saying this for a while now.

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737406542269-k9

2024 Tacoma 2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25) 1737406478245-q4

Enjoy, That link again:
2024 US Tacoma Report

Click to Open Full 6-Page Report

RokeHi · 2025-01-20T13:45:25-0800

hemlockz said:
2024 US Tacoma Report Click to Open Full 6-Page Report

I made a Business Intelligence (BI) report out of the publicly available data from the Toyota search page. This is from the KMG data. He scrapes the Toyota page once per night and has several years of snapshots of that data. I've combined all the snapshots to infer when something was sold. eg) a VIN shows up for 3 days then on the 4th day it's no longer in the data, I assume it sold in 3 days. I also do some cleanup and normalization of the data, such as consistent naming of Colors.

This has the answers to common questions such as

Which trims are most common in which regions?

Which colors are most common?

How many Tacoma are manual transmissions?

What time of year is the dealer inventory the highest?

Which trims take the longest to sell?

What is the average MSRP for each trim?

How many Pre Runners were produced?

This dataset is only from the USA, and only from the known dealers who are included in the Toyota search tool. As it's been reported Toyota sold 192k Tacomas in 2024 in the US, but my data has about 125k. That could be due to that my data doesn't include any 3rd Gens 2023 models that may have sold the year 2024 or maybe some counted as sales but never appeared on the Toyota search tool.

If you have a 2024, you can try your VIN to see if it comes up with the correct information. Would be helpful to spot-check the dataset.

It would have been helpful to have this when I was in the market, instead I was using the Excel sheets that were available and filtering in there. I might consider making a version for 2025 Tacomas that can update automatically. Let me know if that would be helpful to you! Unfortunately ,this data is only available after production and does not include allocations which happen weeks before the real VIN is established... But it may still help to see trends that are happening and help you negotiate your purchase... like they say knowledge is power! (rumor has it that the feed might get cut off... but they've been saying this for a while now.

Enjoy, That link again:
2024 US Tacoma Report Click to Open Full 6-Page Report

Wow. Thanks for doing this. Only 9 PreRunners made in Solar Octane !!!!

Airborne · 2025-01-20T14:33:25-0800

Wow this is great, id love more of this for 2025….im chomping at the bid waiting on that call from dealer telling me hey we have a vin#, i look at there lot everyday hoping to see.
Thanks for all you did, I just want my TRD Offroad, hybrid in bronze oxide
thanks again David

Baltimore · 2025-01-20T18:39:39-0800

hemlockz said:
2024 US Tacoma Report Click to Open Full 6-Page Report

I made a Business Intelligence (BI) report out of the publicly available data from the Toyota search page. This is from the KMG data. He scrapes the Toyota page once per night and has several years of snapshots of that data. I've combined all the snapshots to infer when something was sold. eg) a VIN shows up for 3 days then on the 4th day it's no longer in the data, I assume it sold in 3 days. I also do some cleanup and normalization of the data, such as consistent naming of Colors.

This has the answers to common questions such as

Which trims are most common in which regions?

Which colors are most common?

How many Tacoma are manual transmissions?

What time of year is the dealer inventory the highest?

Which trims take the longest to sell?

What is the average MSRP for each trim?

How many Pre Runners were produced?

This dataset is only from the USA, and only from the known dealers who are included in the Toyota search tool. As it's been reported Toyota sold 192k Tacomas in 2024 in the US, but my data has about 125k. That could be due to that my data doesn't include any 3rd Gens 2023 models that may have sold the year 2024 or maybe some counted as sales but never appeared on the Toyota search tool. Or perhaps fleet sales don't get added to the inventory search on toyota.com, to account for some of the difference.

If you have a 2024, you can try your VIN to see if it comes up with the correct information. Would be helpful to spot-check the dataset.

It would have been helpful to have this when I was in the market, instead I was using the Excel sheets that were available and filtering in there. I might consider making a version for 2025 Tacomas that can update automatically. Let me know if that would be helpful to you! Unfortunately ,this data is only available after production and does not include allocations which happen weeks before the real VIN is established... But it may still help to see trends that are happening and help you negotiate your purchase... like they say knowledge is power! (rumor has it that the feed might get cut off... but they've been saying this for a while now.

Enjoy, That link again:
2024 US Tacoma Report Click to Open Full 6-Page Report

This is pretty sweet - thank you for taking the time and effort to build it out!

I was able to find my vehicle. But, at least for me, the region filter was not working/doing anything. When I picked Central Atlantic, still got the entire country in the list.

Trailhunter Taco Supreme · 2025-01-20T20:54:27-0800

Nicely done!!

To assist validating your data set, I searched my vehicle via VIN with no luck. I also tried searching by state, and dealership I purchased from, but my Taco was not included in the data set.

I purchased an Underground Trailhunter on 11/19/24 at Bristol Toyota in Swansea MA.

I could not find a single Underground colored Trailhunter sold at Bristol Toyota in the data, so there’s definitely missing sales. Would love to help figure out what variables would cause my Taco or other sales not to be included. Your figures were ~68K less than TMC which could be related to some gen 3’s, but I think that ~30% of 2024 sales being gen 3 leftovers sounds high based on conversations with local insiders.

jan123 · 2025-01-20T22:45:46-0800

I was able to find my vehicle too.

EastonTaco · 2025-01-21T06:00:04-0800

This is really cool, I was able to find my vehicle and it was cool to see the national stats. I was happy to leave you a coffee at the end.

f7eleven · 2025-01-21T06:05:46-0800

would love to be able to filter by add-on, specifically SDM.

WKTJR1 · 2025-01-21T06:29:46-0800

Nice work. What are the rumors of the KMG report going away?

timetoeatpotatoes · 2025-01-21T06:35:29-0800

nice work! 1600 halo models total. found mine!

Im surprised bronze oxide isnt more popular.

bsquaredMTB · 2025-01-21T06:58:52-0800

First of all, WOW. This is great info. I'm a software developer so I really appreciate when stuff like this gets put out. I looked up mine and wasn't able to find it either. Just out of curiosity for the people that can't find theirs, are they they premium package? Mine is. I got mine at Right Toyota in Arizona and there is only 1 that shows up in September. I got mine back in May. Maybe that data is too early and wasn't in the same reported data. I'm wondering if there's a common package / feature that isn't showing up. Also, there was no 8 speed so maybe we're looking at tundra data vs tacoma data? Just throwing things out there as a brainstorm. Maybe we can help find the missing VINs. Again, GREAT WORK.

jsuber · 2025-01-21T07:07:20-0800

I said will you take this, they said will you pay this and I said no but that I will pay this and they said yes we will take that. That was the second dealer, the first was an ahole. And that’s my negotiating. But I paid cash. So there’s that. They said they were listing money and I reminded them about the Art of the Deal by DJT. If both parties are unhappy then it was a great deal.

bitflogger · 2025-01-21T07:24:21-0800

hemlockz said:
2024 US Tacoma Report Click to Open Full 6-Page Report

I made a Business Intelligence (BI) report out of the publicly available data from the Toyota search page. This is from the KMG data. He scrapes the Toyota page once per night and has several years of snapshots of that data. I've combined all the snapshots to infer when something was sold. eg) a VIN shows up for 3 days then on the 4th day it's no longer in the data, I assume it sold in 3 days. I also do some cleanup and normalization of the data, such as consistent naming of Colors.

This has the answers to common questions such as

Which trims are most common in which regions?

Which colors are most common?

How many Tacoma are manual transmissions?

What time of year is the dealer inventory the highest?

Which trims take the longest to sell?

What is the average MSRP for each trim?

How many Pre Runners were produced?

This dataset is only from the USA, and only from the known dealers who are included in the Toyota search tool. As it's been reported Toyota sold 192k Tacomas in 2024 in the US, but my data has about 125k. That could be due to that my data doesn't include any 3rd Gens 2023 models that may have sold the year 2024 or maybe some counted as sales but never appeared on the Toyota search tool. I fleet sales don't get added to the inventory search on toyota.com, to account for some of the difference. Also, Toyota Hawaii and Toyota Puerto Rico are on different systems so that inventory is not included.

If you have a 2024, you can try your VIN to see if it comes up with the correct information. Would be helpful to spot-check the dataset.

It would have been helpful to have this when I was in the market, instead I was using the Excel sheets that were available and filtering in there. I might consider making a version for 2025 Tacomas that can update automatically. Let me know if that would be helpful to you! Unfortunately ,this data is only available after production and does not include allocations which happen weeks before the real VIN is established... But it may still help to see trends that are happening and help you negotiate your purchase... like they say knowledge is power! (rumor has it that the feed might get cut off... but they've been saying this for a while now.

Enjoy, That link again:
2024 US Tacoma Report Click to Open Full 6-Page Report

I'm smiling on a few levels including maybe I should hire you to help a department I support - stop their Power Query with Excel and make a PowerApp!

A sub-smile for the date data - extra confirmation for my purchase choice and when.

ambit · 2025-01-21T08:14:25-0800

Found my SR5 long bed, data all looks correct

gorbasho · 2025-01-21T09:49:34-0800

I was able to find mine and data looks correct. There's a dealer in my area that is missing entirely from the data though (Toyota of North Austin). Their previous name Charles Maund Toyota appears on the list but it returns 0 sales.

2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25)

hemlockz

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Airborne

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Trailhunter Taco Supreme

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