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jimgravina

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I think PRO will be more than TH...PRO seems to be listed last in all of the trim lineups I have seen and they appear to be in order of least to most expensive.
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TalkingTaco444

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Huh?

the pro has always been higher trim and offered more than the OR.

the only one in question is if base TH is more than Pro or vice versa
 

TacomaFan

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I just bought a 2023 Limited and the MSRP was $47870. I got almost 5k off that. What will the MSRP be for a 2024 Limited at that level? Like 50K?
 

Echoedlite

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Here's what I know. There are still A LOT of 2023's on the ground. Pricing will not be made public until that inventory has been depleted. As soon as I have pricing, I'm sending it over to Admin and he'll post it. Being that I'm in the Southeast district, I should have it pretty fast. As far as any 2024's being allocated, I doubt it. I know there aren't any in this district and I don't think there are any elsewhere.
Yeah I think this is an overlooked factor, with current deals Toyota dealers are really trying to offload as many of the 23s as they can it seems. This is some good convenience for delaying the 24 as long as possible.
 

TalkingTaco444

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ToyotaSalesman31707

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Two things no one has thought of yet- market adjustment on 23 and 24 inventory and the next 2 months are Toyotathon. First. We'll tackle market adjustment. 2024's are in crazy demand because of all of the advertising, hence a $3-5000 market adjustment. Not everyone is going to be accepting of the turbo 4 banger. Some people think a V6 is a better option. Here comes the demand. Guess what...lower inventory creates a market adjustment there now. Toyota has put SPINS on Tacos and Tundras and even doubled them for Toyotathon. By creating mass sales on the last of the inventory of Gen 3s, they will hold their value better by creating an almost false demand
Why do this you ask? Leases. All of the Gen 3s that are out on Toyota leases have to hold their residuals. Add to that, SR/SR5's aren't going to actually ever be in inventory for a few months due to all of the pre-sales. The Tacoma retains 88.6% of its original value after 5 years. No other manufacturer can claim that kind of value. Toyota knows what they're doing. You'll see the same process with the 4Runner, Land Cruiser and the 25 Camry. The Land Cruiser, like the Supra, Sienna and Sequoia will always carry a market adjustment. The Tacoma trim levels made in low quantities will most likely carry a $5-10,000 market adjustment too
 

bking

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Wow, that's crazy! Just did a quick scan of local dealers and OR's here are maxing out around 45k with the specs I see here. Either Colorado tax is crazy, or that dealership is robbing their customers.
 

TalkingTaco444

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I’m confused if you truly think an OR can be optioned from factory to $73k or not.

did you even check the dealers site? It has $25,000 in dealer added accessories… dealer accessories which could easily be applied to the pro…

this hilariously priced vehicle doesn’t prove your original point at all. So just to reiterate, the pro was the top line and the most expensive. It still remains to be seen if the th takes that place or not. But one thing that is certain is the OR has never been the top trim,

https://www.interstatetoyota.com/auto/new-2023-toyota-tacoma-frederick-co/81602898/

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TalkingTaco444

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Wow, that's crazy! Just did a quick scan of local dealers and OR's here are maxing out around 45k with the specs I see here. Either Colorado tax is crazy, or that dealership is robbing their customers.
that’s because it’s loaded with $25k in dealer adds lol
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