2024 Tacoma prices released / leaked?! 💵

[evlfred]

From the Toyota website

available..

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[outcast]

What all you add from factory/dealer to push it another 15k?

Only thing I can think of would be a lift.
Pretty much comes with everything else

 

[Tsturbo]

All Limited models are I-Force Max

WRONG

 

[Desert4G]

I hope these are true. The $ increase per trim is reasonable. But I doubt it's actually legit. If it's the case; Toyota has my business.

 

[Teufel Taco]

I hope these are true. The $ increase per trim is reasonable. But I doubt it's actually legit. If it's the case; Toyota has my business.

My guess is either Russian disinformation or Toyota conducting a False Flag operation to gauge consumer sentiment. “Oh, they think 49.6k for the TRD Pro is too low? We need to increase the price.”

 

[Norty]

I am looking at new 2023 Tacoma's for way more than what this guy is saying the starting price is. Base MSRP starts at 39,730 for the TRD Sport. With all the add-ons, it comes to 43,186. Is this because of my region, and can I expect a new TRD Sport to be around $45k?

 

[DavesTacomaShop]

Is he saying this is employee pricing tho? Not watching the video because it was annoying from the jump

 

[Teufel Taco]

I am looking at new 2023 Tacoma's for way more than what this guy is saying the starting price is. Base MSRP starts at 39,730 for the TRD Sport. With all the add-ons, it comes to 43,186. Is this because of my region, and can I expect a new TRD Sport to be around $45k?

Base price for a ‘23 TRD Sport (access cab, 2WD) is $35,510. After delivery it’s $37,005. You can get that info from the Toyota configurator.

 

[Teufel Taco]

Is he saying this is employee pricing tho? Not watching the video because it was annoying from the jump

He didn’t specify that it was employee pricing, but the inference was that it was MSRP.

 

[StreeTaco]

All Limited models are I-Force Max

Sorry Evil Fred, just wanted to start a new rumour

 

[Norty]

Base price for a ‘23 TRD Sport (access cab, 2WD) is $35,510. After delivery it’s $37,005. You can get that info from the Toyota configurator.

Thank you, I see the configurator, now I'm comparing apples to apples.

 

[outcast]

Ah ok. I got you. Thought you meant 70k from dealer.

I’d only get the lift if can’t fit 35s
Only other thing I would want to add from dealer is if the AAP now has a winch and front bumper for it

 

[2ndGen2TrlHntr]

No idea if this is legit but with everything circulating the last couple of days it could be…

Biggest surprise would be the price of the Pro. I would’ve guessed it would have been a lot more. Which, kind of makes me think this isn’t accurate.

Starting 2024 Base Prices

SR - $29,599 ($999 increase from 2023 model)
SR5 - $32,999 ($1719 increase from 2023 model)
TRD PreRunner - $34,599
TRD Sport - $36,599 ($1089 increase from 2023 model)
TRD Off-Road - $39,599 ($2809 increase from 2023 model)
Limited - $43,999 ($2644 increase from 2023 model)
TRD - $49,599 ($1565 increase from 2023)
Trailhunter - $54,599

I think most of these seem within range with one primary exception. I have a hard time believing there would be a $5k difference between the TH and Pro. Unless the seats are optional and there are some other optional items on the Pro that have been showed as standard I don't see where there is that much of a difference in the models. They seem to stack up pretty evenly and most of the differences appear to be tradeoffs vs upgrades on one or the other. I would guess if there is a price difference between the two it would be less, but who knows. One of these days we'll actually have some real information and not just speculation/leaks.

My bet is still that the TH and Pro will both be in the $52k - $55k range. I could see one or the other being $2k - $3k higher, but I could also believe them being equal flagship models as well. Toyota is really enjoying playing these games with all of us haha.

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