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A 4th generation Tacoma sales consideration - the whole segment is down.

bitflogger

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With sales of the segment down and inventory on lots again, everything with Tacoma sales might be just about right even if total unit sales are less than some prior years.

https://www.wsj.com/business/autos/after-years-of-going-big-american-car-buyers-are-downsizing-801a81b8

When I got my first oil change last week the dealer's row of unsold Tacomas looked huge against some recent times and model turnover but in reality was like it has been for most of several years. It is also still not in any way looking like a lemon or loser. No major recalls. First year early batch hiccups not unlike my past buying experiences.

Rounding a bit, I'm at 6 months and 4500 miles with what has been one of many new purchases, 5th pickup, and best ever by important measures for pickup trucks. Of course I can't know if it will be fantastic in 10 years.
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CrispyTacoLover

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With sales of the segment down and inventory on lots again, everything with Tacoma sales might be just about right even if total unit sales are less than some prior years.

https://www.wsj.com/business/autos/...g-american-car-buyers-are-downsizing-801a81b8
When I got my first oil change last week the dealer's row of unsold Tacomas looked huge against some recent times and model turnover but in reality was like it has been for most of several years. It is also still not in any way looking like a lemon or loser. No major recalls. First year early batch hiccups not unlike my past buying experiences.

Rounding a bit, I'm at 6 months and 4500 miles with what has been one of many new purchases, 5th pickup, and best ever by important measures for pickup trucks. Of course I can't know if it will be fantastic in 10 years.
The dealers near me have parking lots full of Tundras. Now they have inventory of Tacomas, Camry, and even had a few base model Land Cruisers. No room for Ravs, Highlanders or the coming 4Runner.
 

TacoFreak

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Yep - buyers taste change and car makers do their best to guess what will be in demand. As @SilverSurfer says, prices are high and interest is too, which has slowed sales on most brands. VW is trying to close plants in Europe and Stellantis is kind of in free fall, with sales down dramatically.

Trucks were hot, but not as much now with sticker shock settling in. I think the Tacoma is doing fine, but sales are down from previous years. I bought my Tundra on a 60 month 0% interest loan, and we could see that coming.

Overall Toyota has fewer cars on the ground than most companies, just too many trucks and not enough hybrids. My wife tried to buy a Toyota/Lexus PHEV earlier this year and there were very few on lots or even allocated.

Here is a snap shot

2024 Tacoma A 4th generation Tacoma sales consideration - the whole segment is down. 1735000569972-kw
 

goin2drt

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People sure have forgotten what lots looked like pre covid. They think auto sales are bad because dealers have a bunch of cars on the lot. Car industry just getting back to normal. There will always be ebbs and flows on sales and right now may be a little soft with higher interest rates but rest assured Toyota and Lexus are just fine and while the forums are panicking and thinking they are going to get some huge deal I am sure the folks in the tall buildings at Lexus and Toyota are just fine and enjoying their Christmas.
 

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SilverSurfer

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I don’t think the doom and gloom YouTubers are helping either. Those click baiters are idiots and push the sky is falling narrative for views. I never click on their videos. Lil Kenny is the worst by far for this kind of thing.
 
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TacoFreak

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Yep - they push this stuff just to get clicks and for some reason people treat what they say as absolute truth. YouTube is cool in some ways, but that stuff is like a giant mind control machine for the stupid IMO.
 

Lando

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Best Tacoma since the 2004 model year. Bar none.
Just with it had a trailer brake controller.
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