Sounds like a fancy way to call it a “markup”. More than likely bundle in some “ premium” coating , paint protection, and theft protection.$54,240 ? …on-line it’s showing up w a 3k Dealer “upfit” … not ever heard of that
A Ford dealer near me is adding a $10k dealer markup on their trucks, then offering a $10k dealer discount. So nice of them…I like how it’s got the lower price crossed out and then the higher price as Andy’s low price . What an oxyMORON.
Not paying for it is theft protection.Sounds like a fancy way to call it a “markup”. More than likely bundle in some “ premium” coating , paint protection, and theft protection.