Does anyone think Toyota will end up lowering the prices for the 4th gen Tacomas?

[FoxTRDPro]

Hi all,

I swear every day I see a new YouTube video or post about the pricing of the new Tacomas. It seems that the community is pretty unhappy with the pricing, specifically on the TRD Pro.

That being said, do you think Toyota is going to take any action such as lowering prices on the 4th gen? Or potentially offering the TRD Pro without the iso dynamic seats to save $$$?

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[JBSwine]

Lowering prices....no. Offering rebates or discounted interest rates....yes. But we are still a few months off.

 

[TalkingTaco444]

I swear to God this country has a YouTube issue

 

[JBSwine]

Also Jim R the broker guy posted on facebook a few weeks ago that the Tundra prices are going to go up and the are going to cut back on allocations. So the inventory will start going down I guess.

 

[JBSwine]

I swear to God this country has a YouTube issue

What!!! You mean that sales numbers out of a small town does not represent the entire country?

 

[Flyfish007]

According to the internet Toyota will be out of business by the end of the year.

 

[FoxTRDPro]

Lowering prices....no. Offering rebates or discounted interest rates....yes. But we are still a few months off.

Typically the top models are exempt from the promotions though right? So the TRD Pro/Trailhunter and potentially the limited wouldn’t see any change?

 

[JakeJoeBob]

Nope, I put a deposit down for a Pro over a year ago before they were announced and I'm number 48 in line. Despite what TruckBro69 on YouTube says these trucks are selling like hot cakes, the low sales numbers are due too the several production haults and roll out as previously mentioned in this thread.

 

[JBSwine]

Typically the top models are exempt from the promotions though right? So the TRD Pro/Trailhunter and potentially the limited wouldn’t see any change?

My money would say Limited and below would see it. But now that I have had time to think of it I am not sure any laws would be broken if they told the distributors...or the distributors did it on their own...but to slow roll the processing of the truck through the ports. Create an artificial shortage.

 

[WKTJR1]

My money would say Limited and below would see it. But now that I have had time to think of it I am not sure any laws would be broken if they told the distributors...or the distributors did it on their own...but to slow roll the processing of the truck through the ports. Create an artificial shortage.

There would be several legal and ethical issues to consider if this happened and they got caught.

 

[Goriders]

If they are currently selling them with waiting lists the price isn’t going down.

You’ve got to pay to play.

 

[26wx]

The narrative that Toyota is the only one out of control is really not true. You want a Bison? It's well into the mid $60k range. Ranger Raptor looks like it's near $60k as well. They're all doing it. As I said in a post on TW...

Don't hate the player, hate the game.

 

[Flyfish007]

The narrative that Toyota is the only one out of control is really not true. You want a Bison? It's well into the mid $60k range. Ranger Raptor looks like it's near $60k as well. They're all doing it. As I said in a post on TW...

Don't hate the player, hate the game.

Exactly...these YT videos are comical. My favorite is when I read "Im just going to get a Ranger Raptor"...lol yea ok pal....you wanna see markups? Canyons are just as much if not more than the Tacoma.

 

[Planoman]

I am perplexed by a few youtubers that make the same video each week about how the 4th gens are not moving or the price is too high or Toyota is going under and they continue to get thousands of views...

but to the op question, Toyota has lots of levers to pull depending on your area and how they are moving. Discounts, 0% interest from TFS etc. Probably see something after July 4th if Toyota does not think they are moving quickly enough. They do not want to lose the best selling crown in a new Gen that was improved in so many ways over the previous gen.

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