List: 2024 Tacoma Dealer Allocations (Nationwide) w/ Options, Pricing, ADM Markups & Availability

[dirkdiggler]

My dealer called today and updated my VIN from temp to permanent. Says mine was build two days ago but it's not on the master spreadsheet. I'm in RI but bought put a deposit on one in MA just over the border. However there are a few out in western MA that at 2K below MSRP. I'm paying MSRP which sucks but my dealer is lift friendly so that's worth it I guess.

He also said the IFORCE MAX trucks are delayed well past the spring.

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[GRKTRD]

So I just talked to my sales guys at the dealer. The west coast trucks seems to be taking a different route. My truck is getting boated currently to California. Figured it was going to Texas. He also showed me minus the Sr5 that got picked up today. 4 have hit the ground. I have a photo of where they are.

 

[GRKTRD]

 

[Gear_yyc]

How much Tim Hortons would be required to get this list expanded to Canada?

 

[GRKTRD]

https://www.toyotaofkent.com/searchnew.aspx?Year=2024&Make=Toyota&Model=Tacoma

 

[bking]

https://www.toyotaofkent.com/searchnew.aspx?Year=2024&Make=Toyota&Model=Tacoma

That's funny. This was the dealership that told me that if I wanted a truck, it would be $5000ADM and I had to use in house financing. It looks like they're charging MSRP now... either way, never going there again.

 

[CATOY]

What tool/site did you use to get that data?

 

[GRKTRD]

What tool/site did you use to get that data?

Dealership just pulled it for me

 

[joemysterio]

Decent chunk added to spreadsheet for the OR, but not a single one for the criteria I'm looking for... actually think there's one less This is gonna require a lot of patience haha

 

[CATOY]

Curious as to what spec you are looking for?

Decent chunk added to spreadsheet for the OR, but not a single one for the criteria I'm looking for... actually think there's one less This is gonna require a lot of patience haha

 

[joemysterio]

Curious as to what spec you are looking for?

Off Road, Stabilizer Disconnect, Premium Package, Short bed, and in Ice Cap, Underground, or Bronze oxide (color preference in that order). I'm also looking at CA only for now and ruling out extra items I don't need/want to pay for, like the predator tube steps for example.

 

[Dagr Wolff]

That's funny. This was the dealership that told me that if I wanted a truck, it would be $5000ADM and I had to use in house financing. It looks like they're charging MSRP now... either way, never going there again.

Same here, bought a vehicle from them and been using them for service for 20 years, and they tried to gouge me on a Tacoma. They burned all respect I had for them and I'll never go back.

 

[CATOY]

When searching for TRD Off Roads with the premium package, looks like the ones that were originally ordered with the stabilizer disconnect are getting more than the cost of that option deducted as the MSRP for an Off Road with premium package comes up to 53195 (52,295 w/mud flaps) and the ones that have that listed and are most likely not coming with it are listed 52,235. Is Toyota giving a small inconvenience discount?

 

[Mackieallan]

It's been about 2 weeks since I last updated these totals so this gives us two-week numbers. Unfortunately, after I started working on the latest sheet, it was updated again, so these do NOT include today's (1/30/24) data.

This took a lot of time, I'd appreciate if you please DO NOT copy/paste it without linking to this post here.

Everything in RED is a change from TWO WEEKS AGO (1/16/24 - SEE PREVIOUS UPDATE).

TRENDS:

• Allocations are picking up a lot. Previous weekly total was 610 new allocations. Now we have over 1700 allocations per week based on this two week total.
• ADMs are slightly lower but more vehicles are being marked up.
• We have a new ADM leader - $23,888 ADM by Toyota of Easley (SC) on an SR! I don't know if that's a mistake but it's wild.
• Allocations for Ice Cap are pulling away from Underground by a large margin, but Underground still leads in SOLD category.
• TRD Sport is both the most allocated and most sold model so far by a pretty large margin.

JANUARY 29, 2024 UPDATE


ALLOCATION TOTALS - 2024 TACOMA (AS OF 1/29/24)

• Current Allocations: 8,274 +3,486
• Current Allocations with Dealer Mark-up (ADM): 2,095 +78 (25.3%)
• Average dealer mark-up (ADM): $3,096 -$291
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA) - 2024 Tacoma TRD Sport - Underground Exterior Color, Black SofTex Interior, Options: 50 State Emissions, Alloy Wheel Locks - Chrome, Door Edge Guards, Emblem Overlays - Black, Exhaust Tip - Dark Chrome, Paint Protection Film - <br>Hood, Fenders, Mirror Backs and Door Cups, Predator Tube Steps, Roof Rack<br>, Spare Tire Lock, Spray On Bedliner, TRD 18-in Black Wheel, TRD Sport Premium Package<br>, Tailgate Insert - Gunmetal
• Trims:
  • SR: 627 +246
  • SR5: 2,908 +1,258
  • TRD SPORT: 2,523 +1,032
  • TRD OFF-ROAD: 1,936 +829
  • LIMITED: 280 +121
• Colors:
  • Black: 1,437 +744
  • Blue Crush Metallic: 437 +232
  • Bronze Oxide: 213 +124
  • Celestial Silver Metallic: 1,656 +882
  • Ice Cap: 3,963 +2,743
  • Solar Octane (Extra Cost): 215 +90
  • Supersonic Red (Extra Cost): 504 +204
  • Terra: 0
  • Underground: 2,121 +912
  • Wind Chill Pearl: 310 +137

SOLD 2024 TACOMAS (EXCLUDES ABOVE ALLOCATIONS):

• TOTAL SOLD: 2,244 +1196
• Sold with Dealer Mark-up (ADM): 430 +184
• Average Dealer Mark-up: $3,160 -$1
• Highest Dealer Mark-up: $11,790 (Liberty Toyota - Burlington, NJ)
• Highest SOLD TOTAL Price (MSRP+ADM): $65,413 ($53,623 MSRP + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD Sport - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package<br>, Tailgate Insert - Black
• Models/Trims:
  • 2024 Tacoma SR: 172 +79
  • 2024 Tacoma SR5: 662 +304
  • 2024 Tacoma TRD Sport: 788 +367
  • 2024 Tacoma TRD Off-Road: 528 +243
  • 2024 Tacoma Limited: 94 +55
• Colors:
  • Black: 298 +118
  • Blue Crush Metallic: 86 +46
  • Bronze Oxide: 31 +19
  • Celestial Silver Metallic: 336 +154
  • Ice Cap: 558 +266
  • Solar Octane (Extra Cost): 74 +36
  • Supersonic Red (Extra Cost): 153 +80
  • Terra: 0
  • Underground: 596 +279
  • Wind Chill Pearl: 110 +50

ALLOCATIONS BY TRIM:

2024 Tacoma SR

• Current Allocations: 627 +246
• Current Allocations with Dealer Mark-up (ADM): 108 +48
• Average dealer listed price: $37,159 -$1,309
• Average dealer mark-up (ADM): $3,155 (excludes dealers with no mark-up) -$166
• Lowest dealer mark-up (ADM): $299 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $59,811 ($35,923 + $23,888 ADM) (Toyota of Easley - Easley, SC)
• Lowest Listed Price: $27,079 (-$854 below MSRP) (Toyota of Puyallup - Puyallup, WA)
• Colors:
  • Black: 122 +76
  • Blue Crush Metallic: 0
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 204 +126
  • Ice Cap: 649 +511
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 32 +9
  • Terra: 0
  • Underground: 148 +52
  • Wind Chill Pearl: 0

2024 Tacoma SR5

• Current Allocations: 2,908 +1,258
• Current Allocations with Dealer Mark-up (ADM): 671 +345
• Average dealer listed price: $44,339 -$1,763
• Average dealer mark-up (ADM): $3,034 (excludes dealers with no mark-up) -$286
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $10,931 (Mike Erdman Toyota - Cocoa, FL)
• Highest TOTAL Price (MSRP+ADM): $57,192 ($47,192 + $10,000 ADM) (Queensboro Toyota - Woodside, NY)
• Lowest Listed Price: $28,713 (-$1,550 below MSRP) - (Battlefield Toyota - Culpeper, VA)
• Colors:
  • Black: 510 +258
  • Blue Crush Metallic: 171 +96
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 621 +328
  • Ice Cap: 1,975 +1,448
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 190 +75
  • Terra: 0
  • Underground: 756 +368
  • Wind Chill Pearl: 0

2024 Tacoma TRD SPORT

• Current Allocations: 2,523 +1,032
• Current Allocations with Dealer Mark-up (ADM): 564 +248
• Average dealer listed price: $51,047 -$768
• Average dealer mark-up (ADM): $3,141 (excludes dealers with no mark-up) -$317
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA)
• Lowest Listed Price: $38,456 (-$1000 below MSRP) (Panama City Toyota - Panama City, FL)
• Colors:
  • Black: 398 +196
  • Blue Crush Metallic: 102 +35
  • Bronze Oxide: 114 +67
  • Celestial Silver Metallic: 366 +168
  • Ice Cap: 591 +319
  • Solar Octane (Extra Cost): 131 +54
  • Supersonic Red (Extra Cost): 138 +56
  • Terra: 0
  • Underground: 689 +277
  • Wind Chill Pearl: 230 +96

2024 Tacoma TRD OFF-ROAD

• Current Allocations: 1,936 +829
• Current Allocations with Dealer Mark-up (ADM): 497 +220
• Average dealer listed price: $50,820 -$1,221
• Average dealer mark-up (ADM): $3,224 (excludes dealers with no mark-up) -$180
• Lowest dealer mark-up (ADM): $199 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,008 (Parkway Toyota - Boston, MA)
• Highest TOTAL Price (Listed + ADM): $64,409 ($41,401 MSRP + $23,008 ADM) (Parkway Toyota - Boston, MA)
• Lowest Listed Price: $39,833 (Swickard Toyota - Edmonds, WA)
• Colors:
  • Black: 306 +143
  • Blue Crush Metallic: 145 +85
  • Bronze Oxide: 95 +54
  • Celestial Silver Metallic: 398 +223
  • Ice Cap: 711 +428
  • Solar Octane (Extra Cost): 84 +36
  • Supersonic Red (Extra Cost): 120 +54
  • Terra: 0
  • Underground: 446 +175
  • Wind Chill Pearl: 0

2024 Tacoma TRD LIMITED

• Current Allocations: 280 +121
• Current Allocations with Dealer Mark-up (ADM): 255 +238
• Average dealer listed price: $53,068 -$2,795
• Average dealer mark-up (ADM): $2,927 (excludes dealers with no mark-up) -$505
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,526 (Rogers Toyota - Lewiston, ID)
• Highest TOTAL Price (MSRP+ADM): $65,120 ($55,125 MSRP + $9,995 ADM) (Stevens Creek Toyota - San Jose, CA)
• Lowest Listed Price: $41,899 (-$106 below MSRP) (Toyota Marin - San Rafael, CA)
• Colors:
  • Black: 101 +71
  • Blue Crush Metallic: 19 +16
  • Bronze Oxide: 4 +3
  • Celestial Silver Metallic: 67 +37
  • Ice Cap: 37 +37
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 24 +10
  • Terra: 0
  • Underground: 82 +40
  • Wind Chill Pearl: 80 +41

 

[Gear_yyc]

Highest SOLD TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ)

What a$$hole paid that markup?! Ugh.

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