2024 Tacomas (USA) - Sales Figures & Take Rates Data Analysis (as of 1/20/25)

[RokeHi]

First of all, WOW. This is great info. I'm a software developer so I really appreciate when stuff like this gets put out. I looked up mine and wasn't able to find it either. Just out of curiosity for the people that can't find theirs, are they they premium package? Mine is. I got mine at Right Toyota in Arizona and there is only 1 that shows up in September. I got mine back in May. Maybe that data is too early and wasn't in the same reported data. I'm wondering if there's a common package / feature that isn't showing up. Also, there was no 8 speed so maybe we're looking at tundra data vs tacoma data? Just throwing things out there as a brainstorm. Maybe we can help find the missing VINs. Again, GREAT WORK.

I also found mine by vin #, Right Toyota.

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[dunder]

My truck’s VIN returns nothing. My dealer doesn’t even show up in the list of dealers. That might explain why I was never able to track my truck prior to delivery.

 

[hemlockz]

My truck’s VIN returns nothing. My dealer doesn’t even show up in the list of dealers. That might explain why I was never able to track my truck prior to delivery.

Ah yes, that would be why. The data is pulled per dealer and your dealer wasn't included in the data exports.

I ran a scan last night and identified 213 new dealers, I'll try to get them added to the tool so we have more complete data going forward. This partially explains why this data has fewer Tacomas than the reported overall sales for the year... about 17.5% of dealers' inventory are not included!

 

[bml42]

2024 US Tacoma Report Click to Open Full 6-Page Report[/
If you have a 2024, you can try your VIN to see if it comes up with the correct information. Would be helpful to spot-check the dataset.

My vin checks out all right, thanks for putting the work into this.

 

[TheGreatWhiteNorth]

well done

 

[bking]

Found mine. Data is correct. 1 Day on the lot. Not bad sales considering you could barely get one until May.

 

[Chance3]

Found mine and everything looks correct, thanks for doing this! Interesting

 

[bsquaredMTB]

Ah yes, that would be why. The data is pulled per dealer and your dealer wasn't included in the data exports.

I ran a scan last night and identified 213 new dealers, I'll try to get them added to the tool so we have more complete data going forward. This partially explains why this data has fewer Tacomas than the reported overall sales for the year... about 17.5% of dealers' inventory are not included!

Nice! Let us know when you do and we can do more spot checks!

 

[oxi]

Found mine:

2nd one sold at dealer plus very rare 6MT with bronze oxide TRD Sport in the nation.

 

[braaadyyota]

Wow thank you for doing this! Found mine and all looks correct. Only 3 of my spec in MN so far. Had to share this to our FB group as well, very cool!

 

[Randyg]

Interesting data. Mine was not listed. The dealer I purchased it from is present in the list and they show tacos sold but my VIN is not there. Sad to see so many bronze being sold. I wanted to be more unique ;-D

 

[SilverSurfer]

Interesting data. Mine was not listed. The dealer I purchased it from is present in the list and they show tacos sold but my VIN is not there. Sad to see so many bronze being sold. I wanted to be more unique ;-D

Does that make you regret your purchase? I hope not as you are fortunate to have one of the nicest versions.

I wonder what the rarest non TH or Pro combination is.
Not that I personally place any value on it, just a curiosity.

I got exactly what I wanted at a great price so I feel very fortunate. Sorry to disappoint Lil Kenny. ;)

 

[RokeHi]

Does that make you regret your purchase? I hope not as you are fortunate to have one of the nicest versions.

I wonder what the rarest non TH or Pro combination is.
Not that I personally place any value on it, just a curiosity.

I got exactly what I wanted at a great price so I feel very fortunate. Sorry to disappoint Lil Kenny. ;)

I think its the PreRunner in Solar Octane
Only 9 sold currenty according to the data. I know it's missing some data but mine was hard to find in Arizona. I see all the ones I looked at online at Toyota.com

 

[HardShellTaco]

2024 US Tacoma Report Click to Open Full 6-Page Report

I made a Business Intelligence (BI) report out of the publicly available data from the Toyota search page. This is from the KMG data. He scrapes the Toyota page once per night and has several years of snapshots of that data.
2024 US Tacoma Report Click to Open Full 6-Page Report

Thanks a million for putting this together. It's extremely useful information.

 

[Bannedname]

Awesome information - found mine and was able to filter down to transmission, trim level, color, black softex interior and SDM... 1 of 5 lol

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